Amazon, Zappos, Victoria's Secret Among Brands Most Admired by Retail Executives

Mark Friedman, president of e-commerce at Steve Madden, agreed with Miller about Amazon, but also discussed how he admired Victoria's Secret.

"The brand does a great job with user experience and offers consumers a seamless experience as well," he said. "The homepage, for example, is consistent with its mobile platforms, stores, catalogs and direct mail. This helps consumers have confidence with its brand. They know they'll get good products at a good value and feel sexy when they shop with them."