Amazon, Zappos, Victoria's Secret Among Brands Most Admired by Retail Executives

"Even though it's discussed all the time, I have to say the brand I most admire is Amazon," said Maryssa Miller, head of digital commerce at JetBlue Airways, who responded to a question from moderator Robert Negron Sr. of N Group NYC about which companies the panelists most admired and wanted to emulate. "Its user experience and one-click ordering is hard to beat."