Is Amazon Trying to Turn Us All Into Drones?

Taken to an extreme, Dash and other automation efforts seem designed to break, rather than encourage, the Amazon habit. They give consumers one less reason to spend time on Amazon, which means one less impulse buy is considered or add-on item purchased. This would seem to give other e-commerce sites an opportunity to compete in the arena of product discovery and impulse buying, where Amazon has carved such a decisive advantage. If the strategy that drives Amazon’s sales is indeed replaced with the strategy that drives its fulfillment, the door will be wide open for new platforms to specialize in what made Amazon great.