Is Amazon Trying to Turn Us All Into Drones?

For more than two decades, Amazon.com has dominated the e-commerce industry by doing two things better than anyone else. On the one hand, its website and mobile apps are extremely easy to use and packed with useful information. Amazon’s display of suggested products, reviews and promotions all drive sales and customer loyalty. Consumers know that while Amazon may not always offer the lowest price, it often does. Beyond price, shoppers understand that Amazon is a streamlined and contextual shopping engine, making the process of examining one product after another almost unconscious. If point A is the product you came to look for and point B is the checkout page, Amazon makes sure that road takes you through lots of detours.