Amazon Tests Catalog Search Service

The service currently is free for catalogers, and unlike many catalog search sites, Amazon takes no percentage of sales.

Much like it does for its own products, Amazon also includes user reviews of, and product recommendations based on, the item that was sought. However, Amazon makes it clear that customers must order directly from the cataloger, and supplies the cataloger's toll-free order number near each search result page. The service is similar to that of search engine Google, which launched its own catalog search test last December (see "Google Unveils Online Catalog Directory" in February's Catalog Success).