Amazon is Bringing Free Whole Foods Delivery to Prime Members in San Francisco and Atlanta

Amazon.com announced yesterday it’s expanding its delivery partnership with Whole Foods by rolling out free delivery from the grocery chain to Prime members in San Francisco and Atlanta. Recode reports orders that total at least $35 can be delivered within two hours for free through Amazon's Prime Now service, or within one hour for an extra $7.99 fee. The selection available for delivery from Whole Foods stores includes "thousands of items across fresh and organic produce, bakery, dairy, meat and seafood, floral, and everyday staples," according to a press release, as well as alcohol in San Francisco. The announcement comes less than a month after Amazon first announced it would offer two-hour delivery in partnership with Whole Foods.

Total Retail's Take: Yet another sign that Amazon is moving swiftly to try and integrate Whole Foods more and more into the Amazon Prime loyalty program and reach new audiences within Whole Foods. This move is in addition to Whole Foods announcing if you pay with an Amazon Prime Visa, you receive 5 percent cash back in Whole Foods stores. At this speedy rate, I'll be interested to see which new incentive the e-commerce Goliath offers in April.