Amazon Helps British Merchant Unveil Its Brand in the U.S.

Figleaves has 20,000 U.S. customers who generate 10 percent of its overall sales, and Ross expects its affiliation with Amazon will further grow the business. He anticipates U.S. sales will equal the retailer's U.K. sales within 18 months. Current U.S. sales average two items per purchase and have an average order value of $100.