Alternative Prospecting Methods

4.Free-Standing Inserts— These are cooperative, full-color, multi-page fliers featuring coupons, refunds, sweepstakes and other promotional offers that are distributed in Sunday newspapers. They reach the mass markets with a low cost of $4 to $8 per thousand.

5.Package-Insert Programs—Through a package-insert program, offers can be distributed through another company’s outgoing packages. Such programs are a good way to generate catalog inquiries and/or to promote e-commerce business. I like package-insert programs because they go to proven mail-order buyers. Costs range from $50 to $65 per thousand (plus the cost of the printed piece).