Alternative Catalog Formats to Test (1,467 words)

• Is the format right for the target audience?

• Will it stand out in the mailbox or the business in-box?

• Will it be easily processed by the mail room of a larger company?

• Is it easy to use?

• Is it the best format to maximize response and average order value?

Format options.

Here are 10 format options that catalogers to consider testing.