Alternative Catalog Formats to Test (1,467 words)

• Can the format be printed economically?

• Does the format meet postal and mailing regulations?

• Is the format economical to mail?

• What is the purpose of the catalog, i.e., is it an annual mailing, monthly flyer, a reference document, for gift-giving?

• Does the format positively enhance the brand?

• Is the format adequate for merchandise presentation?