Alternative Catalog Formats to Test (1,467 words)

B-to-B catalogs, in my judgement, must fit into a file, binder or be easily shelved. By default, they should be 81⁄2˝ x11˝(or the printer equivalent) or they won't be retained and used. Consumer catalogs have far greater leeway in their format choices.

What considerations beside the ones just mentioned should catalogers think about in format choices? Here is a quick checklist of factors that are important: