Alternative Catalog Formats to Test (1,467 words)

Every one of these examples must deal with a common question: What's the size and shape (or format) of the new book going to be? Catalog format is often taken for granted. It is typically established by a previous creative team or art director. It's the control or standard for the company. When we really think about alternative catalog formats, there aren't all that many times when we have the opportunity to re-visit or even challenge the fact that one format might be better than another.