Alternative Catalog Formats to Test (1,467 words)

Examples—consumer: Fingerhut, Blair, Horchow, Signature; business: no evidence.

9. Handbook: A number of large business catalogers put out annual handbook-type catalogs that often exceed 500 or even 1,000 pages. These books contain thousands of stock keeping units (SKUs) and are typically published and distributed only once a year. It's hard to throw this catalog away, but one surely wants to make certain that the database is correct before mailing.