Alternative Catalog Formats to Test (1,467 words)

Examples—consumer: Pleasant Company, Patagonia, American Express; business: never!

6. Tabloid: This format is typically associated with sale or discount offers and is usually printed on newsprint or another low-grade paper. B-to-B mailers use it for interim sale mailers and consumer catalogs use the format to add an additional mailing at the end of a season or off-season. The format is totally different from slicker, smaller catalogs.