Alternative Catalog Formats to Test (1,467 words)

Examples—consumer: Tog Shop, PBS Home Video, Abbey Press; business: Idea Art.

5. Oversize (9˝ x 12˝ and variations). If one really wants to stand out, and is willing to pay the premium printing and mailing costs, this is the format to consider. Certain product lines need more space to present their products and the oversized format is available.