Alternative Catalog Formats to Test (1,467 words)

Examples—consumer: Tiffany, Neiman Marcus, Gooseberry Patch; business: almost none.

4. Slim Jim (61⁄2˝ x up to 11˝). The so-called slim jim size was a postal rate anomaly from the 1993 rate decision that allowed any size 61⁄2˝ to 11˝ to mail at the letter rate. Mailers flocked to it as a way of saving money and printers responded by making it an economical mailing size. Unfortunately, in 1997, the format became re-classified as a flat and the postal savings went away. So did the bulk of the use of the format. This size stands out form larger mailings.