Alternative Catalog Formats to Test (1,467 words)

Examples—consumer: L.L. Bean, Coldwater Creek, Lillian Vernon; business: almost none.

3. Digest Size: (51⁄2˝ x 81⁄2˝ or printer equivalent). This size fits presses well as it is exactly half the full-size. It is a bit more personal in presentation and is used mostly by companies presenting women's products like jewelry, cosmetics, fashion, or crafts. Also used by smaller mailers who have a limited product line and don't want to present a wimpy book. For example, 32 digest pages feel a lot heftier than 16 full-sized pages.