Alternative Catalog Formats to Test (1,467 words)

Examples—consumer: Lands' End, Peruvian Connection, HoneyBaked Ham; business: Reliable, Adobe Systems.

2. Square: (71⁄2˝ x 8˝ or 9˝ square or variations). This size does not fit all presses well. It's okay for gravure or half web presses and stands out in the mail, but there are not many catalogers using this size.