Alternative Catalog Formats to Test (1,467 words)

1. Regular (full) Size: (81⁄2˝ x 11˝ or printer variation). This size is used by most B-to-B mailers and a host of larger consumer mailers because it fits offset and gravure presses well and is adequate in size to present most product categories. It's the most common format size. Can be saddle-stitched or perfect bound.