Alternative Catalog Formats to Test (1,467 words)
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by Jack Schmid
What do all the following situations have in common?
• You're launching a new catalog.
• You're spinning off a catalog from an existing product line.
• Your catalog design is flat, tired and you're re-thinking the look of the entire book.
• You're considering adding an extra mailing to the season and want it to really stand out.
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