Alternate Media-Other Catalogers Use?and Why (1,957 words)

Ridealongs are mailings going to a specific list source where a host company is usually selling its own product, and takes inserts in to offset mailing costs.

An example of a ridealong program might be when a film developer or photo processor sends customers more film envelopes, plus catalog offers.

Blow-Ins/FSIs/Preprints