Alternate Media-Other Catalogers Use?and Why (1,957 words)

With inserts you have the advantage of automatically reaching buyers, since your offer goes into the package with a purchase. Success depends on matching demographics with the companies mailing the packages.

Madyda adds a caveat: "With package inserts, there's no selectivity; so if we have an offer that is primarily male-oriented, we cannot select out the packages that are going to male customers."