Alternate Media-Other Catalogers Use?and Why (1,957 words)

5) eliminating overstock cheaply; and

6) keeping the phones ringing between catalog drops.

Most of the following media can be used either for prospecting, testing or for building on existing relationships.

Package Inserts

Stan Madyda, vice president of list brokerage at D-J Associates in Ridgefield, CT, specializes in alternate media. He says, "What we try to do whenever we have the opportunity to recommend insert programs is to take a look at [who] the cataloger has already been mailing to."