Alternate Media-Other Catalogers Use?and Why (1,957 words)

Secret Weapon: The Highlander Catalog targets fans of the same-named movies and TV show. It recently offered videotapes through a continuity club, promoted with direct mail. This package uses a 9˝x12˝ four-color envelope; 11˝x17˝ letter; reply card; lift note and involvement device (a sword-shaped sticker).