Alternate Media-Other Catalogers Use?and Why (1,957 words)

As a copywriter, Wawro recommends making readers "feel special" by thanking them profusely in the copy and welcoming them to "the family."

Road Runner Sports: This welcome package for catalog requesters comes in a First Class envelope, making it stand out from the pile; the outside envelope reminds customers they requested this; and a guarantee and special offer are extended.