Alternate Media-Other Catalogers Use?and Why (1,957 words)

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The moment when a customer requests a catalog is a crucial opportunity—make sure to get requested catalogs out faster than the others. Then, go an extra step. "If someone takes the time to request a catalog, they're already primed to become your customer," Wawro says. "You've got them hooked, but you still have to reel them in."