Alternate Media-Other Catalogers Use?and Why (1,957 words)

Space ads lend immediacy. The shelf life of the publication demands that your back end be able to handle a flurry of orders (cross your fingers!).

Space ads are created with less effort than direct mail packages, but on the flip side the space to explain your offer is limited.

Yet compared to TV or radio, says Brian Blanchard, head of new business development at Novus Marketing in Minneapolis, "you can tell a longer story" in print.