Alternate Media-Other Catalogers Use?and Why (1,957 words)

Space ads bring in catalog requests or promote single product sales, with an added benefit: In effect, they pre-test lists for the publications in which the ad appears. With space ads, you reach the same prospects you would renting the publication's list, but usually at a cheaper price. And a bill-me arrangement can allow you to pay with the money you bring in after conversions.