Alternate Media-Other Catalogers Use?and Why (1,957 words)

Mini-catalog Self Mailers

As for sale-promotion mini-catalogs with limited product, Kotowski says they are "down and dirty" and cheap to produce.

In fact, he even goes so far as to say that they should look vaguely cheap, "Because people will think they have to be getting good prices, because you certainly didn't spend a lot of time on the creative presentation."