Alternate Media-Other Catalogers Use?and Why (1,957 words)

If you're looking to generate inquiries by blowing in to others' catalogs, again, she says, the demographic match is key.

For instance, religious-products merchants could try a local religious newspaper, offering regional specificity. One of Black's clients has enjoyed tremendous success with targeted newspaper inserts, also known as free-standing inserts (FSI) and "preprints."