Alternate Media Other Catalogers Use and Why

If there’s a market a cataloger is not currently going after with list rental, he says, “you’re at less of a financial risk to test a package insert in that market in order to see if there’s any life ….”

With package inserts, Madyda sees catalogers making three types of offers right now: 1) predominately catalog request solicitations, usually for a free catalog; 2) mini-catalogs in package inserts, offering top sellers; and 3) offers to drive traffic to their Web sites.