Alternate Media Other Catalogers Use and Why

Food catalogers have also enjoyed great success using recipes as collateral content to buttress their culinary authority. Many gardening catalogers produce mail or online newsletters. It’s all part of building the customer relationship.

Space Advertising

Consultant Jack Schmid has a name for the clever combination of direct mail and space: “targeted mass advertising.” Many catalogs started their operations with space ads. J. Peterman and Banana Republic are two major examples.