Alternate Media Other Catalogers Use and Why

By the way, sticking to the same trim size as your regular catalog makes it easier on your creative team. Kotowski also offers this tip: On two or three items in your sale mailer, place a stamped SOLD OUT icon—to create a sense of urgency.

Newsletters: Online and Off

For catalogs, the editorial authority in these non-selling (or very subtly selling) pieces can be invaluable for staying “top of mind” when the customer is ready to buy. Kotowski cites b-to-b catalogs, such as Epson and g-Neil, as especially well-positioned for newsletters because they can offer industry-specific content to their readers/buyers.