Alternate Media Other Catalogers Use and Why

In your own book, blow-ins (cards inserted into a catalog or magazine) are another way to make a special offer. In a spin-off or even another company’s book, it’s a way to build your housefile.

Kotowski warns: “A blow-in card won’t turn a dog of a product into a winner …” but selling on a blow-in card may up sales of a slow seller significantly.