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But that’s the wrong solution, because it won’t sell well to marginal prospects. If you don’t like a layout your designer has devised, ask to have it fixed. Don’t just “clean it up,” or you’ll lose selling effectiveness.
Hurry-up Readers
“Harry, look what came! It’s a catalog I’ve never seen before, filled with products I’m only vaguely interested in, and I’m so busy now with other things! So I think I’ll sit right down and read every word of copy in this catalog!”
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