Almost two years ago, L.L. Bean began to move investments from infrastructure and staffing to prospecting and advertising. The results are just now coming in

By Reported Donna Loyle

We’ve been reinvesting in our prospecting and advertising, and we’ve developed new products. Those are the things that drive growth. We’ve seen some companies, even our competitors, that have done things that are good only for the short term. We’re not going to do that. We won’t cut corners in that way.