Almost two years ago, L.L. Bean began to move investments from infrastructure and staffing to prospecting and advertising. The results are just now coming in

By Reported Donna Loyle

You know in the last five years, the retail marketplace has really changed. Companies such as Old Navy, Wal-Mart, Kohl’s, Target and even Lands’ End have redefined to customers what is a good value. We have quality products, and some of those companies have pretty good quality, too. We’ve worked hard in the last 18 months to offer true value to customers.