Almost two years ago, L.L. Bean began to move investments from infrastructure and staffing to prospecting and advertising. The results are just now coming in

By Reported Donna Loyle

CS: What do you anticipate will be your three toughest challenges ahead?

Fuller: First, the postal-rate issue is still a problem. We were pleased with the Postal Commission’s recent report, but as an industry, we have a long way to go in that regard.

Second, spam is a real concern of ours and our customers. Some of the proposed legislation out there is not at all customer or industry friendly. We’ve had e-mail campaigns blocked by the ISPs. But the ISPs are under the gun themselves. This is an area of true concern for us.