L.L. Bean Moving Money Into Marketing
Almost two years ago, L.L. Bean began to move investments from infrastructure and staffing to prospecting and advertising. The results are just now coming in
But it was hard to incorporate that knowledge into our operations. This should help us immensely.
CS: How did you select Unica?
Fuller: We looked at every package out there. We were impressed with Unica’s products. They understand the unique needs of catalogers.
CS: What have been your toughest challenges during these past 18 months?
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