E-commerce Insights: All You Should Know About Click Fraud

Core Search

Core search consists of the familiar text ads that appear on Google and Yahoo! search results pages. When a searcher clicks on one of these ads, the engine charges the advertiser and payment flows from advertiser to engine.

Who benefits from a fraudulent click on your core search ads?

The engine earns a few pennies, but the major engines wouldn’t defraud you. The risk is too great for such small return. However, the fraudulent click still harms you and in so doing, it helps your competitors.