E-commerce Insights: All You Should Know About Click Fraud
(And what you can do about it)
ClickForensics CEO Tom Cuthbert described how his firm pools data from 3,000 advertisers to assess fraud. Advertisers share data with ClickForensics using JavaScript or log files. According to Cuthbert, ClickForensics builds click quality scoring models, looking across its pooled database, based on:
+ technical,
+ behavioral, and
+ economic factors.
- Companies:
- Yahoo! Search Marketing
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