E-commerce Insights: All You Should Know About Click Fraud
(And what you can do about it)
The key issue is advertiser confidence. Since advertisers can’t audit how engines actually charge for clicks, maintaining advertiser trust is essential.
Strategic Detection
Click fraud detection companies employ different strategies. For example, ClickForensics.com, a research firm created to develop an industry solution to click fraud, stresses the importance of pooling data. Authenticlick.net relies on data-mining techniques. And the Web analytics firm ClickTracks.com opts for human investigation of unusual cases.
- Companies:
- Yahoo! Search Marketing
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