E-commerce Insights: All You Should Know About Click Fraud
(And what you can do about it)
Rare or Rampant?
Specialized companies have sprung up to help retailers track click fraud. Such firms have reason to overestimate click fraud prevalence. Last August, Google analyzed some third-party click fraud reports and found serious errors. (See How Fictitious Clicks Occur in Third-Party Click Fraud Audit Reports, at www.google.com/adwords/ReportonThird-PartyClickFraudAuditing.pdf.)
- Companies:
- Yahoo! Search Marketing
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