E-commerce Insights: All You Should Know About Click Fraud
(And what you can do about it)
Reducing Your Exposure
What one simple action can catalogers take to reduce their exposure to click fraud?
Avoid contextual advertising. And while avoiding content will reduce both your traffic universe and your cost, it probably won’t harm sales. If you do decide to run content:
+ track those campaigns separately;
+ test carefully; and, if possible,
+ restrict your ads to selected publisher sites individually by specific URL.
- Companies:
- Yahoo! Search Marketing
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