E-commerce Insights: All You Should Know About Click Fraud
(And what you can do about it)
Sophisticated criminals use viruses and spyware to turn infected machines into zombie click farms. Stebbins noted that criminals used to target $3-plus clicks, but now fraudsters are going down market and are targeting $0.75-plus clicks to avoid detection.
How Prevalent?
How prevalent is click fraud on the content networks? Stebbins estimates as much as 40 percent. Leonard quoted a prevalence of 25 percent. Most experts agree that click fraud is far more prevalent on the content networks, with fraud rates perhaps as much as five times higher than on core search.
- Companies:
- Yahoo! Search Marketing
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