E-commerce Insights: All You Should Know About Click Fraud

Contextual Search

Contextual search is a totally different beast than core search. In contextual search, engines syndicate search ad results to hundreds of thousands of publisher sites, matching ad keywords to page content. The engines, in turn, share revenue from the click fee with publishers.

For example, Google shares back about 80 percent of click fees with publishers, with most of this money going to major media sites. Typical AdSense publishers are believed to receive 10 percent to 20 percent of the advertiser’s click charge.