E-commerce Insights: All You Should Know About Click Fraud
(And what you can do about it)
How prevalent is click fraud on core search?
ClickForensics’ Cuthbert estimated 14 percent during the third quarter of 2006. Authenticlick’s Leonard suggests that 5 percent of clicks probably are bogus. ClickTracks’ Stebbins also cited 5 percent prevalence. And while Google’s Schnitt didn’t provide a statistic, he assures that “the number is very small.”
- Companies:
- Yahoo! Search Marketing
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