E-commerce Insights: All You Should Know About Click Fraud
(And what you can do about it)
Core search goes beyond ads on the search engine’s own pages. Engines also syndicate search ads to distribution partners.
For example, Google powers AOL search. While syndication to reputable partners shouldn’t concern advertisers, whether intentionally or by accident, core search ads sometimes are syndicated to less reputable sites. ClickTrack’s Stebbins described a situation where, for a brief time, his non-content Yahoo! ads were syndicated to a spammy toolbar. So, be sure to watch your referrer strings and follow up on inbound paid clicks from unexpected sources.
- Companies:
- Yahoo! Search Marketing
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