Strategy: Colour Me Canadian

Abacus Canada could be an excellent source of prospect names. Members must contribute their Canadian customer transaction information to the Alliance as a condition of participation. You must have housefile names to contribute in order to select names from the database. Unlike its catalog-only database in the United States, the Abacus Canada co-op is open to all consumer direct mailers, including catalogers, publishers, continuity mailers, retailers, etc. Prospect names selected from Abacus Canada rent for $95/M (compared with $70/M for names from its U.S. database).