Strategy: Colour Me Canadian

Based on list-rental prices and postage, it’s more expensive to prospect to Canada. A higher response rate offsets higher costs.

Cooperative database lists. The Abacus Canada Alliance offers an advantage to U.S. catalogers wanting to develop and grow this market. Abacus Canada now has more than 8 million households in its database and more than 175 Alliance members. There are more than 20 million transactions a year, $800 million-plus spent and an average of three-plus transactions per household.